Digital Marketing Executive

The Digital Marketing Executive manages online marketing activities such as social media campaigns, SEO, SEM, email marketing, and website content updates. The role includes tracking campaign performance, improving digital reach, generating leads, and ensuring brand consistency across all platforms. This position requires staying updated with industry trends and leveraging digital channels effectively.

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Key Responsibilities

• Plan and execute digital marketing campaigns across social media, search engines, and email platforms.
• Manage social media accounts, create posts, and engage with online audiences.
• Perform SEO and SEM activities to improve website traffic and visibility.
• Create and optimize content for websites, blogs, and marketing channels.
• Monitor campaign performance using analytics tools and prepare reports.
• Conduct keyword research and competitor analysis.
• Coordinate with designers, content writers, and marketing teams.
• Run paid ads on platforms like Google Ads, Facebook Ads, and Instagram.
• Improve lead generation, conversions, and customer engagement.

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Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Good understanding of digital marketing concepts and tools.
• Experience with SEO, SEM, Google Analytics, and social media management.
• Strong communication and content creation skills.
• Ability to analyze data and optimize campaigns.

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Preferred Skills

• Experience with tools like Google Ads, Meta Ads Manager, Canva, WordPress, and CRM systems.
• Knowledge of email marketing tools (Mailchimp, Sendinblue, etc.).
• Basic graphic design skills (optional but beneficial).
• Ability to work on multiple campaigns simultaneously.
• Creative thinking and attention to detail.